A campaign you never run is indistinguishable from a database you don’t have.
Every dealership knows the calls worth making. MOT reminders. Service due. The aged stock that needs a nudge before it needs a discount. The event nobody’s heard about yet. Nobody argues these are a waste of time, they just never happen, because “make 800 calls” means a person on a phone for a week, and that person is already doing something else. So the list sits there quietly not being called, or it goes to an agency: a monthly retainer, office hours only, reading a script they didn’t write to a list they didn’t screen, billed by the hour whether anyone picks up or not. What comes back is a spreadsheet of dispositions typed up by whoever was on the phone, which you have no way to check. When the campaign underperforms you can’t tell whether the list was wrong, the offer was wrong, or the calls just weren’t really made.
Campaigns is the on-demand AI outbound call layer: point it at a list, and every call comes back screened, recorded, transcribed and tagged.
Key features
It’s the same agent that answers your phone. Campaigns isn’t a dialler bolted on the side. It runs on the same assistant as Capture and Convert: every campaign we’ve run in production uses it, so it already knows your stock, your opening hours, your finance options and what this customer has spoken to you about before. A customer who rang you last month isn’t a cold stranger on the outbound call, and they don’t get told something that contradicts what they were told on the inbound one. However you can also customise this to be a different agent with it’s own memory.
Every number screened before anything dials. Contacts are checked against TPS and flagged
safeorblockedbefore the campaign starts, and blocked numbers are excluded from the callable list rather than dialled and apologised for. Compliance is a precondition, not a report you read afterwards.A real conversation, not a recorded message. The agent handles the actual reply, the customer asking what it’s about, whether it’s urgent, whether Tuesday works instead: and books, takes a callback request, or steps back. A voicemail drop that nobody returns isn’t outreach.
Recorded, transcribed and summarised: every call, automatically. Not a disposition code someone typed at the end of a shift. The recording, the full transcript, and a written summary land against the customer record, so “what did we actually say to this person” is a question with an answer.
Tagged outcomes that mean something. Booked, interested, callback requested, not interested, voicemail.Applied per call and rolled up per campaign alongside contacts called, completed, no answer and busy. You can see the difference between a list that didn’t connect and a list that connected and said no.
It runs on your schedule, not its own. Working hours, quiet hours, retry behaviour and voicemail handling are all set before launch. It doesn’t ring anyone at 8pm because a queue happened to reach them.
You pay for conversations, not attempts. Tiered by volume. Connected calls bill at full rate, voicemail at half, and unanswered calls are free. No retainer, and no invoice for the calls that never reached anyone.